Preheat the oven to 400°F and line a baking sheet with parchment paper.
Mix the crushed pretzels, melted butter, and ½ cup sugar in a bowl until combined. Spread the mixture onto the prepared baking sheet and bake for 7–8 minutes. Let cool completely, then break into small crumbles.
In a large bowl, beat the cream cheese until smooth. Add the remaining ½ cup sugar, Cool Whip, and strawberry Jello mix, stirring until fully combined.
Fold in the chopped strawberries and cooled pretzel crumble until just combined.
Transfer to a serving bowl, garnish with extra pretzel crumble or strawberries if desired, and serve chilled.
Notes
Let the pretzel crumble cool completely before adding it to the dip so it stays nice and crunchy.
Use full-fat cream cheese for the creamiest texture and best flavor.
Add a little extra strawberry Jello mix if you want a brighter pink color and stronger strawberry flavor.
Serve with graham crackers, vanilla wafers, pretzels, or fresh fruit for dipping.
Store leftovers in an airtight container in the refrigerator for up to 3 days.