Celebrate March Madness in Kentucky With Ale-8-One

March 9, 2019

Hey, y’all.

March? Yeah, it’s madness in the Commonwealth of Kentucky. The weather? Unpredictable. The desire for spring? Insatiable. Basketball? Pandemonium.

I believe that the combination of the three play into the true definition, as we know it, of March Madness. However, we all know that there is a powerhouse of a contender in the aforementioned trifecta.


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We are proud of many things here in Kentucky. Our bourbon is strong, our grass is blue, our horses are fast — and, simply put, our basketball culture is unrivaled.

Allegiances aside, basketball connects us all. We believe in our teams, we support our teams, and we fight for our teams. That’s one of the most beautiful parts of Kentucky — we are fierce: fiercely loyal, fiercely competitive, and fiercely devoted.

When defining cultural factors – whether they be macro or micro in nature – there are very few things that unanimously unite us. In my opinion, we experience three of those during this time of year: food, tradition, and sports.

Ale-8-One is doing us all a favor by combining all three into one package.

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Kentucky Proud and family-owned since 1902, Ale-8-One is a regional favorite. After poppin’ the top off, with one sip, you’ll be immersed in the sensation of our Commonwealth. Just as they are aware of the quality of our teams, they take pride in the quality of their recipe. A ginger and citrus-based soft drink, the taste immediately transports me back to the farm that I grew up on in Russell County — the exact location that I tuned into many NCAA tournament games with my late father, JC Phelps. Maybe it takes you back to summer evenings spent in the Highlands, fishing out of your grandpa’s pond in Pikeville, betting on horses in Lexington, or working on the farm in Paducah.


Whether your bracket is pulling for the Wildcats, the Cardinals, or your out-of-state alma mater, know this — Ale-8-One is the drink of basketball country.

When shopping for your viewing parties, tailgates, cookouts, get-togethers — be sure to look for the limited-edition basketball packaging. It can be found in a market near you around the Commonwealth; furthermore, Ale-8-One can be ordered online and shipped domestically to all 50 states!

As you all know, there are few things that I am more proud of than being a Kentuckian; I wouldn’t trade my heritage for anything. Wherever the Ale-8-One is flowin’, that’s where I’m meant to be, y’all.

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As always: Happy Eating, Happy Traveling, Happy Living.

Y’all come back now, ya hear?

My best,


FTC: This is a commissioned post; however, as always, all opinions are my own.

  • Reply
    David Vincent
    March 9, 2019 at 9:02 pm

    I drink this at the university of Kentucky from 1985 to 1988! Best drink for the Kicker!!

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