Hey, y’all!
Last week I had the immense privilege of working with the marketing team at A&W Headquarters in Lexington, KY.
This was an iconic collaboration for a lot of reasons. Most that know me are aware of the fact that I am inseparably close with my grandmother. Growing up in the country, storytelling is truly an art form. Many of my favorite memories involve sitting on the back porch, drinking sweet tea, watching hummingbirds, and hearing about simpler times. Jude has often told me about one of the greatest treats of her childhood — traveling from Russell County to Somerset for an A&W Root Beer Float. This was reserved only for special occasions in her youth. How special – and full circle – is it that her grandson got to partner with the company around 60 years later?
Did you know that A&W is the oldest franchised restaurant in America? Founded in 1919, it all started with a root beer stand in Lodi, California. The team at A&W is gearing up for their centennial celebration – I can’t wait to see all that they do!
While they are known for their iconic root beer floats (and rightfully so!), they are just as well-known for their delicious food.
Did you know that Dale Mulder of A&W invented the bacon cheeseburger in 1963? I owe so much to this invention — thank you, Dale & A&W, for changing my life for the better (ha!). In all seriousness, stay tuned for more about their food… you won’t want to miss that post!
After touring the offices, I headed downstairs to the product test kitchen. The morning was focused around desserts — how legendary!
I won’t say what I specifically tasted for privacy reasons, but let me tell you — you definitely want to try the desserts on the menu and you want to watch out for future releases. I’m drooling at the memory…
After a morning of tasting, we headed to one of their Lexington restaurant locations.
But, more on that soon…
As always, Happy Eating, Happy Traveling, Happy Living!
Y’all come back now, ya hear?
My best,
JC
FTC: This is a commissioned post. Thank you to the marketing team at A&W, Spencer and Liz, for having me. However, all opinions are my own.